04-19-2017
The Marketer’s Map to the Digital Goldmine
by Mili Mehta
Introduction What if I told you that within the various channels of your digital business, across every device and inside every siloed ...
04-12-2017
The Marketer’s Guide to Behavioral Email
by Mili Mehta
Introduction: Let’s get to the point. Email marketing is neither dead nor dying. In fact, according to Techcrunch, it’s just getting ...
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04-12-2017
What is Omnichannel?
by Mili Mehta
Om·ni·chan·nel /ˈämnəˌCHanl/ adjective. Definition: Based on a definition by Marketo, Omnichannel means orchestrating the customer ...
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04-11-2017
Keeping up with the Trend of Convenience
by Jonathan Dane
Customers Don’t Think In Silos, So Neither Should You Remember the time when one of your happy customers told their friend about your ...
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04-11-2017
How to Resurrect Your eCommerce Email Marketing Strategy
by Aaron Orendorff
You’ve Seen the Email Marketing Headlines… “Why Email Will Be Obsolete by 2020” (Inc.) “In A World Where Email No Longer Exists” ...
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04-11-2017
The Manual to People-Based Marketing
by Mili Mehta
Introduction: Let’s begin by admitting that we, as Marketers, have been distracted in recent years. Our marketing strategies have been ...
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04-10-2017
Your Behavioral Marketing Master Plan
by Johnathan Dane
Introducing Behavioral Marketing Behavioral Marketing enables brands to identify and react to consumer behavior in real-time, driving ...
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04-10-2017
The Blueprint to Behavioral Marketing
by Mili Mehta
Introduction: Why should I read The Blueprint to Behavioral Marketing? Let’s get to the point. You should read this Behavioral ...
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04-10-2017
What is Behavioral Marketing?
by Mili Mehta
Behavioral Marketing Be·hav·ior·al mar·ket·ing /bəˈhāvyərəl märkədiNG/ noun. Definition: Behavioral Marketing enables brands to ...