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04-19-2017

The Marketer’s Map to the Digital Goldmine

by Mili Mehta

Introduction What if I told you that within the various channels of your digital business, across every device and inside every siloed ...

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Tags
Conversion Rate Optimization
04-12-2017

The Marketer’s Guide to Behavioral Email

by Mili Mehta

Introduction: Let’s get to the point. Email marketing is neither dead nor dying. In fact, according to Techcrunch, it’s just getting ...

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Tags
Behavioral Marketing
Email Marketing
People-Based Marketing
04-12-2017

What is Omnichannel?

by Mili Mehta

Om·ni·chan·nel /ˈämnəˌCHanl/ adjective. Definition: Based on a definition by Marketo, Omnichannel means orchestrating the customer ...

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Omnichannel
People-Based Marketing
04-11-2017

Keeping up with the Trend of Convenience

by Jonathan Dane

Customers Don’t Think In Silos, So Neither Should You Remember the time when one of your happy customers told their friend about your ...

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Tags
Behavioral Marketing
Cross-Device ID
Identification
04-11-2017

How to Resurrect Your eCommerce Email Marketing Strategy

by Aaron Orendorff

You’ve Seen the Email Marketing Headlines… “Why Email Will Be Obsolete by 2020” (Inc.) “In A World Where Email No Longer Exists” ...

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Tags
Behavioral Marketing
eCommerce
Email Marketing
04-11-2017

The Manual to People-Based Marketing

by Mili Mehta

Introduction: Let’s begin by admitting that we, as Marketers, have been distracted in recent years. Our marketing strategies have been ...

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Tags
Behavioral Marketing
People-Based Marketing
04-10-2017

Your Behavioral Marketing Master Plan

by Johnathan Dane

Introducing Behavioral Marketing Behavioral Marketing enables brands to identify and react to consumer behavior in real-time, driving ...

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Tags
Behavioral Marketing
eCommerce
04-10-2017

The Blueprint to Behavioral Marketing

by Mili Mehta

Introduction: Why should I read The Blueprint to Behavioral Marketing? Let’s get to the point. You should read this Behavioral ...

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Tags
Behavioral Marketing
People-Based Marketing
04-10-2017

What is Behavioral Marketing?

by BounceX

Behavioral Marketing Be·hav·ior·al mar·ket·ing /bəˈhāvyərəl märkədiNG/ noun. Definition: Behavioral Marketing enables brands to ...

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Behavioral Marketing

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