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10-23-2017

What is People-Based Marketing?

by BounceX

Peo·ple Based Mar·ket·ing /ˈpēpəl bāst märkədiNG/ noun. Definition: People-Based Marketing enables brands to create a cohesive ...

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Behavioral Marketing
Omnichannel
People-Based Marketing
06-07-2017

The Dirty Little Statistic Behind Your Stagnant Business Growth

by Mili Mehta

And the 5 Points of Conversion Friction Responsible For It – For eCommerce Marketers – Introduction It’s nearly every ...

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Conversion Rate Optimization
06-01-2017

From CRO to People-Based Marketing

by Mili Mehta

The crucial shift in approach that needs to happen today By definition, Conversion Rate Optimization is “a system for increasing ...

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Conversion Rate Optimization
People-Based Marketing
05-25-2017

Once You Pop, You [Shouldn’t] Stop

by Jason Gomez

An interview with Pop-up architect Melissa Gonzalez of The Lions’esque Group “Once you pop, you don’t stop.”  Sure, that’s ...

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Behavioral Marketing
Pop-Up Shops
05-18-2017

How to Implement Triggered Emails, the Right Way

by Aaron Orendorff

It’s about the People, people. Despite everything you’ve read about inbox overload and the “death” of email marketing … it turns ...

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Behavioral Marketing
Triggered Email
05-11-2017

Why Product Recommendation Engines Are Severely Flawed

by Johnathan Dane

The Problem with Product Recommendation Engines If you live a good part of your life on the internet like I do, there’s a good chance ...

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eCommerce
People-Based Marketing
Personalization
05-04-2017

An Interview With Scott Keyes of Scott’s Cheap Flights

by Jason Gomez

Fly Your Business to the Moon with the People-Based Approach Airfare. The word is synonymous with [generally] expensive travel, ...

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Behavioral Marketing
Interview
Scott Keyes
Scott's Cheap Flights
04-27-2017

4 Simple, Yet Effective, Steps to Optimize Your Conversion Funnel

by Brad Smith

Your Conversion Rate demands unity Did you know that prospects, the individuals who have yet to purchase from you but you’re hoping and ...

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Behavioral Marketing
Conversion Rate Optimization
04-19-2017

The Marketer’s Map to the Digital Goldmine

by Mili Mehta

Introduction What if I told you that within the various channels of your digital business, across every device and inside every siloed ...

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Tags
Conversion Rate Optimization

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