04-26-2018
What is People-Based Marketing?
by BounceX
Peo·ple Based Mar·ket·ing /ˈpēpəl bāst märkədiNG/ noun. Definition: People-Based Marketing enables brands to create a cohesive ...
06-07-2017
The Dirty Little Statistic Behind Your Stagnant Business Growth
by Mili Mehta
And the 5 Points of Conversion Friction Responsible For It – For eCommerce Marketers – Introduction It’s nearly every ...
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06-01-2017
From CRO to People-Based Marketing
by Mili Mehta
The crucial shift in approach that needs to happen today By definition, Conversion Rate Optimization is “a system for increasing ...
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05-25-2017
Once You Pop, You [Shouldn’t] Stop
by Jason Gomez
An interview with Pop-up architect Melissa Gonzalez of The Lions’esque Group “Once you pop, you don’t stop.” Sure, that’s ...
I'm Interested
05-18-2017
How to Implement Triggered Emails, the Right Way
by Aaron Orendorff
It’s about the People, people. Despite everything you’ve read about inbox overload and the “death” of email marketing … it turns ...
Show Me How
05-11-2017
Why Product Recommendation Engines Are Severely Flawed
by Johnathan Dane
The Problem with Product Recommendation Engines If you live a good part of your life on the internet like I do, there’s a good chance ...
Tell Me
05-04-2017
An Interview With Scott Keyes of Scott’s Cheap Flights
by Jason Gomez
Fly Your Business to the Moon with the People-Based Approach Airfare. The word is synonymous with [generally] expensive travel, ...
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04-27-2017
4 Simple, Yet Effective, Steps to Optimize Your Conversion Funnel
by Brad Smith
Your Conversion Rate demands unity Did you know that prospects, the individuals who have yet to purchase from you but you’re hoping and ...
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04-19-2017
The Marketer’s Map to the Digital Goldmine
by Mili Mehta
Introduction What if I told you that within the various channels of your digital business, across every device and inside every siloed ...